Date
21 Apr 2024
ZEEKR MIX 2024 SBF created a fully rendered 3D image set for the MIX, showcasing the exterior, interior, and exploded views. These images serve as the official standard for long-term product introductions, demanding high accuracy and aesthetic appeal.
The project, spanning nearly half of 2024, faced delays due to major vehicle design updates, pausing work for two months. Resuming in July, SBF aimed for an October delivery. In August, the Beijing team traveled to Hangzhou to study the updated vehicle, ensuring precise details in modeling, colors, and textures. After extensive coordination, the final model was approved and production began.
With over 140 feature images, camera angles and lighting were carefully refined to highlight the vehicle’s sleek design and spaciousness. The exterior scene incorporated natural elements and an art gallery backdrop for a warm, upscale feel. The interior focused on luxury detailing, including seat quilting, button layouts, and door stitching. The explosion views emphasized structural reliability and metallic aesthetics.
As still images allow close scrutiny, meticulous attention to detail was crucial across modeling, materials, and composition. The project’s success was a result of SBF’s dedication and Zeekr’s strong support, delivering high-quality CG visuals that met both parties’ expectations.
2024 ZEEKR Mix Still Frame Brand: ZEEKR Creative Director @ Zeekr: Chen Tong Jian Core Team E. Creative Director：Kaism Lim E. Producer：David Ran Project Management & Lead Producer: Charlotte, Lin Miaohong Production Producer: Radzi Logistic Producer : Crystal Gao Creative Production Creative & Style Design – Kaism Lim Project Lead: Azhan, Kee, GML, Thomas (BKA) 3D Model Support: GML, Dan dan, Taozi 3D Camera & Texture: Taozi, BKA, Azhan, Kee, Zi Qing, Danish Compositors: Lao Zhao, Busra, Anqi Product Photographer – He Xudong, GML